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Communications Strategy Planner

Summary:

This position is responsible for providing immediate support to account management team with media planning, plan implementation, reporting, and analysis of advertising campaigns.

Responsibilities:

  • Develop media strategy for clients on a local and national basis
  • Manage day-to-day activities for campaigns
  • Maintain budgets, creative trafficking, and invoicing
  • Strong client interaction on a day-to-day basis
  • Develop new media plans for regional promotions, including new location openings, special offers, etc. 
  • Meet with media vendors to identify new local and national media opportunities
  • Work closely with analytics team to review and analyze campaign results
  • Assist in developing, measuring, and implementing test opportunities for campaigns
  • Participate in the development of presentations for both existing and new clients 

Requirements:

  • Bachelor’s degree in related field
  • Minimum of 2 years’ media planning experience, with at least one at the Planner level
  • Experience with various media types, including Newspapers, Magazines, OOH, Radio, TV and Internet experience a plus
  • Experience with campaign management/ad serving technology (i.e. Double Click DART, Atlas DMT)
  • Knowledge of local market media planning and buying, especially in top 40 markets
  • Preferred working knowledge of third party Internet marketing research (comScore, Nielsen)
  • Strong client leadership skills
  • Dependable, Proactive, detail oriented, excellent attendance
  • Ability to balance multiple assignments and set priorities
  • Excellent verbal and written communication
  • Demonstrate excellent analytical skills
  • Proficiency in media research (MRI, TNS)
  • Be proficient in Microsoft Office applications: Strong excel skills a must

Benefits of Working for Generator

  • Annual bonus eligibility for all levels of full-time, permanent staff
  • Medical/Dental/Vision insurance in addition to various voluntary benefits through ADP TotalSource
  • ADP Total Choice Employee Discount Center
  • 401K Program (4% effective match, 100% vesting in agency match from day one of contributions)
  • Commuting reimbursement in addition to our Commuter Savings Account
  • Competitive time-off policy, including Summer Friday program
  • Medical/Dental/Vision/Gym reimbursement program
  • Passion Pursuit program
  • Tuition reimbursement for CE classes
  • Generator Media + Analytics Manager & Non-Manager Training Program
  • Paid Maternity Leave program
  • Weekly Thursday catered lunch
  • Stocked complimentary snacks and beverages
  • Anniversary spot bonuses
  • Frequent team building social activities in our agency event space
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