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Director of Programmatic

This person must be ready for account management and optimization activities, and have a history of working autonomously and leading a team. ​ The candidate must have excellent analytical skills to make important optimization decisions. ​

Position Summary:
The Director of Programmatic is the primary manager of day-to-day account strategy and campaign activation and optimization for the programmatic department. ​ They are responsible for digesting client goals and objectives and translating them into a dynamic campaign strategy plan.  This candidate must be able to develop concrete action steps, and manage account growth through various stages.  The director is responsible for having a firm grasp on media opportunities in the programmatic landscape with the ability to manage the execution of media on behalf of the account teams.

This role is responsible for day to day management of the programmatic team and includes frequent interaction with various client-facing account teams.

The core qualities we seek are: 

  • Experience trafficking, executing and optimizing programmatic media
  • Experience buying media through various DSPs; DBM, MediaMath, The Trade Desk, Amazon, AOL etc…
  • Experience working with industry leading Ad serving technologies; DCM, Sizmek, Kochava, etc…
  • Ability to communicate programmatic insights and learnings to account teams and clients
  • Strong leadership presence to promote continued growth of programmatic knowledge across the agency
  • Digital fluency and an unending desire to seek out new ideas and opportunities
  • Flexibility and agility to manage complex processes and multiple brands with positivity and "can-do" attitude 
  • Innovative mentality toward keeping up with the latest and greatest and pushing boundaries with technology


  • Oversees/​manages programmatic manager(s) and day-to-day operation of all media activity
  • Guides programmatic team in account creation i.e. site tagging, creative tag and campaign tactic development
  • Demonstrates initiative by researching and identifying valuable information/​insights to improve media product
  • Determines and supervises the best possible implementation of all approved media plans and objectives
  • Acts as primary point of contact for client requests from the account teams
  • Support account teams with data and optimization write ups across the accounts for client understanding
  • Evaluates new technologies and understands account applications and benefits for Generator Media
  • Learns and understands all phases of the clients’ marketing objectives and provides programmatic media recommendations to deliver against these objectives
  • Understands all proprietary research tools/​processes and applies learning during campaign planning
  • Prepares and presents media plans to account teams based on brand objective and campaign details
  • Develops collaborative working relationship with all account teams, ensuring full understanding of programmatic capabilities


  • BS/BA Degree
  • A minimum 8 years of agency experience with at least 3-5 years of programmatic media buying experience, with excellent written and verbal communication skills (samples may be required)
  • Ability to prioritize and organize projects for self and direct reports
  • Excellent understanding of media, strategy and plan architecture fundamentals
  • Proven ability in training and leadership capability
  • An up-beat energy level that brings new and exciting ideas to the planning function
  • Must have analytical ability and strategic curiosity
  • Experience working with DCM or other relevant 3rd party ad-server.
  • Experience trafficking and managing media using Demand-Side Platforms
  • Solid understanding of online metrics and strong analytical skills to create innovative solutions.
  • Strong analytical abilities and quantitative skills, including math proficiency.
  • Good knowledge of the programmatic landscape, including open exchange, PMP and guaranteed buys, for both branding and direct response campaigns.
  • Strong skills in Excel, Word and PowerPoint with general Web based interfaces
  • Experience with data visualization tools (i.e. Tableau) a plus

Benefits of Working for Generator

  • Annual bonus eligibility for all levels of full-time, permanent staff
  • Medical/Dental/Vision insurance in addition to various voluntary benefits through ADP TotalSource
  • 401K Program with company match
  • Commuting reimbursement in addition to our Commuter Savings Account
  • Competitive time-off policy, including Summer Friday program
  • Medical/Dental/Vision/Gym reimbursement program
  • Passion Pursuit program
  • Tuition reimbursement for CE classes
  • Generator Media + Analytics Manager & Non-Manager Training Program
  • Weekly Thursday catered lunch
  • Stocked complimentary breakfast food, snacks and beverages
  • Anniversary spot bonuses
  • Frequent team building social activities in our agency event space
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