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Communications Strategy Director

SUMMARY:

The Communications Strategy Director serves as one of the principal representatives of the agency and is responsible for managing, growing and guiding the client relationship for their assigned account(s).


CORE QUALITIES: 

  • Strong leadership presence and client management skills
  • Integrated media fluency and an unending desire to seek out new ideas and opportunities
  • Flexibility and agility to manage multiple brands
  • Excellent communicator and team leader

RESPONSIBILITIES:

  • Develop close client relationships at every level, including C-suite individuals
  • Manage account from on-boarding/annual planning meetings through strategic planning, activation and optimization processes - ensuring that all elements of the client engagement meet their planning parameters and desired business outcomes
  • Understand client’s business objectives across well-defined consumer segments, and become a trusted advisor on all media strategies and activations across TV/Video and Digital
  • Manage internal planning team and work alongside the assigned Activation teams (TV, SEM, etc.) to define the guidelines for the media mix and ensure tactical executions are on brand
  • Work with the assigned Analytics Supervisor to analyze sales data correlated to media activations and draw clear insight to optimize plans for enhanced ROI and sales success.
  • Work with the assigned VP Communications Strategy, to identify opportunities for growing the client’s business leveraging all resources at the agency
  • Work with the VP of Innovation and Technology to pro-actively drive innovation across plans
  • Research market and consumer trends, case studies and best practices that could further enhance the client’s business results and desired KPIs

 

DESIRED SKILLS:

  • 8+ years 360-degree media strategy and activation experience across both Traditional and Digital.   Proven deep knowledge of TV planning essential.
  • Ability to manage a team, multiple accounts or brands, and proven success in meeting client directives and KPIs
  • Solid quantitative and analytical skills with strong comfort levels in data visualization and numbers
  • Exceptional presentation/verbal/written communication skills
  • Track record of successfully managing large and complex accounts
  • An up-beat energy level, curious and inclusive personality that brings new and exciting ideas to the Agency

BENEFITS OF WORKING AT GENERATOR:

  • Medical/Dental/Vision insurance in addition to various voluntary benefits (ex: pet insurance)
  • ADP Total Choice Employee Discount Center
  • 401K Program with company match
  • Commuting reimbursement in addition to our Commuter Savings Account
  • Competitive time-off policy, including Summer Friday program
  • Medical/Dental/Vision/Gym reimbursement program
  • Passion Pursuit program
  • Tuition reimbursement for CE classes
  • Manager & Non-Manager Training Programs
  • Maternity Leave program
  • Weekly catered lunches/brunches
  • Stocked complimentary snacks and beverages
  • Anniversary bonuses
  • Frequent team building social activities in our agency event space
  • Community volunteer program and events
  • All levels of full-time, permanent staff eligible for bonus pool

 

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